Heineken Experience in Amsterdam

Heineken Experience is a museum dedicated to the world-famous Heineken beer and its production process. Located in the center of Amsterdam, the former brewery offers visitors an interactive and informative experience of the Heineken brand. The Heineken Experience takes visitors through the history of the Heineken company, starting with the founder Gerard Adriaan Heineken, and the brewing process. Visitors get to see the original copper brewing kettles, try their hand at brewing beer, and taste different varieties of Heineken beer. The museum also has a rooftop bar, offering a panoramic view of Amsterdam.

The building that houses the Heineken Experience dates back to 1867 and was once the brewery where Heineken beer was brewed until 1988. The brewery was transformed into a museum in 1991, and since then, it has become one of the most popular tourist attractions in Amsterdam.