Japan Neon Society

Society is currently passing through an age of major change. In other words, for us who are engaged in providing technology it is an "age of change of what is needed by society".

The information industry to which we belong@can no longer merely foist technical progress on society as in the past: we are now obliged to function as a vital cog within society. For example, we have to take into account of exacting environmental standards. However outstanding is a technology, it cannot function positively without sincere concern for the environment.

We are called upon to move forward together with society while keeping up with advances in information technology. This cannot be done if we rely merely on the limited concept of the neon sign. We can respond effectively only by working within the new conceptual framework represented by electric signs. What we are pursuing is gcommunication that is both effective and socially considerate." Aiming to create the future, which is more comfortable to live in, we too are now changing.


The All Japan Neon-sign Association is a public-service incorporated body approved by the Ministry of International Trade and Industry. It consists of 500 or so companies active throughout Japan in the neon sign industry. The Association is engaged in a variety of activities ranging from the performance of research and surveys on neon signs and electric signs (the whole range of signs including illuminated signboards and display panels) to technical guidance and training and efforts to improve the safety and functions of signs.

We also aim to contribute to Japanese economic development and to improvements in the standard of living in Japan by providing signs which fit in beautifully with the urban environment and landscape. This website is a crystallization of our PR magazine NEOS. It is jam-packed with fascinating information ranging from the activities of the Association to technical information and details of signs all over the world. Outdoor advertising is intimately linked to the lives of the Japanese people, just as much so as the broadcasting and print media.

I hope your interest will be stimulated by our website, and I look forward to hearing your opinions and impressions of it.