Serrano Hotel  4 stars

405 Taylor Street, San Francisco, United States  show mapSave
  • Overview
  • Rooms & Availability
  • Location
  • Guest reviews
  • Facilities

Editorial review:

The rooms at this charming hotel are tiny, albeit comfortable, and the amenities are good. It's located near the Theater District and Union Square. The staff is accommodating and the great wine hour compensates for the subpar food and dated facilities. If you want a lot of room and good views, you should rent a suite.

Verified Reviews:

  • Plenty of good restaurants around - Front desk managers were delightful - Will definitely stay here again
  • Lobby is beautifully appointed - Bathroom were very clean - Subway system only a short walk away
  • Staff were great - Free internet in the business centre 24 hours - Small gym and sauna - Rooms are very clean
  • View was absolutely amazing - Excellent breakfast - Public valet parking lot right across the street for $28/day
  • Staff was very helpful - Water pressure in the shower was too high - Business center available for printing and faxing


Located right in downtown San Francisco, the three-star Serrano Hotel is close to public transport stops as well as to major tourist destinations in the city.

Recently restored, the hotel now features modern fitness center and free wireless connection.

All of the 236 rooms feature plasma TVs, rich bath amenities and well-stocked mini bars.

Jasper's Corner Tap Restaurant serves local dishes for lunch and dinner, while in the morning guests are treated with coffee and invited to a wine reception in the evening.

The Powell Street BART Metro Station is located only 500m from the venue.

Year renovated   2009.  Number of floors   17.  Number of rooms   236.

Distance to:

  • City Center San Francisco - 5000 ft
  • Airport: Oakland International Airport (OAK) - 11.4 mi, San Francisco International (SFO) - 11.6 mi
  • Train Station: Caltrain - 4th & King Street Station - 1.1 mi, F Market Street Car - 1.2 mi
  • Underground station: BART - Powell St. Station - 1400 ft, BART - Civic Center Station - 2700 ft
  • Bus stop - 400 ft
  • Restaurants: Dottie's True Blue Cafe (Food: American, Café) - 400 ft, Jasper's Corner Tap and Kitchen (Food: American, Hamburgers, Sandwiches) - 100 ft
  • Beaches North Beach - 4500 ft


Every guest room comes with wireless access, plasma TV, a private bathroom with luxury amenities, hair dryer and ironing facilities. Working desks with ergonomic chairs are also provided in each room.

Dining options

A full breakfast is served at the hotel's restaurant from 6.30am till 10am Monday-Friday. Jasper's Corner Tap Restaurant is adjacent to the hotel and serves American delights in a modern setting.

The hotel's bar offers guests a wide cocktails list and various drinks with snacks.

A full breakfast is served at affordable prices. 


Seven meeting rooms can accommodate up to 140 participants.

Business services include real-time video conferencing facilities, a 24-hour business center with lap top stations, a printer, multi-media amenities and audio-visual equipment.

Free wireless connection provided in the entire venue for guests' convenience.


The modern fitness includes the-state-of-the-art equipment, yoga mats, balance balls, towels, water cooler and new trainers. There are also a sauna and massage rooms in the hotel.

This field is required.
Email not defined
Very Bad Excellent
1 2 3 4 5 6 7 8 9 10
Rate this hotel

General information



First Name
To get your review moderated and published, please read our Terms and Conditions.



from  3 pm


until  12 pm

Children and extra beds
  • All children under the age of 12 may stay free of charge when using existing bedding. 
  • One child under the age of 2 may stay for free. 
  • Maximum capacity of baby cots in a room is 1. 

Pets are allowed on request


  • Parking (fee required)
  • Safe deposit box
  • Car rental
  • Pets allowed
  • Elevator
  • ATM/Cash machine
  • Concierge desk
  • Shoe shine stand
  • Storage space
  • 24-Hour Front Desk
  • Front desk
  • Newspapers/magazines
  • Vending Machines
  • Tour desk
  • Garage

Wireless internet is available in public areas for additional charge

Guest Parking

Private hotel parking is possible on site and the rate is USD 52 per day.

  • Spa & wellness center
  • Bell staff/porter
  • Valet parking
  • Laundry
  • Shuttle service
  • Dry cleaning
  • Ticket service
Dining facilities
  • Continental breakfast
  • Bar/Lounge
  • Restaurant
  • Cocktail lounge
  • In-room breakfast
Business facilities
  • Wi-Fi Internet
  • Business center
  • Internet corner
  • Fax/photocopying
Meeting facilities
  • Meeting/banquet facilities
  • Meeting room
  • Conference facilities
Children's facilities
  • Child care
  • Video games
Facilities for people with disabilities
  • Rooms/facilities for people with disabilities
  • Wheel chair access
Leisure and relaxation facilities
  • Sauna
  • Fitness center
  • Exercise gym
  • Jacuzzi
  • Shiatsu massage
  • Ski storage
Room view
  • City view
Room facilities
  • Non-smoking rooms
  • Air conditioning
  • Room service
  • Heating
  • Tea and Coffee Facilities
  • Cable TV
  • Satellite TV
  • Ironing facilities
  • LCD TV
  • Voice mail
  • Speaker phone
  • Free movies/video
  • Bathtub
  • Pay TV
  • Work desk
  • Hair dryer
  • AM/FM alarm clock
  • Telephone
  • Mini bar
  • Shower
  • Radio
  • Toilet
  • Sofa bed
  • Kitchen
  • Bathrobe
  • Sitting area
  • DVD player
  • CD player
  • Cordless phone
  • Dressing area
  • Living room
  • Hi-Fi
  • High ceiling
  • Slippers
  • Video on demand
  • iPod docking station

Travelers’ questions & answers

Thank you for posting a question. An answer will be shortly sent to you via email.

Do you manage this property? Add your hotel to drive more sales or use badges to increase conversion rate at your website.

Every guest room comes with wireless access, plasma TV, a private bathroom with luxury amenities, hair dryer and ironing facilities. Working desks with ergonomic chairs are also provided in each room.

Standard Room
Check Prices
Serrano Hotel Standard Room
Serrano Hotel Standard Room
Serrano Hotel Standard Room St
Serrano Hotel Standard Room St
Bed type: Double Bed or Two Single Beds or Triple

This 240 sq ft guestroom with city views has a queen bed and includes iHome, Frette linens, gourmet treats in our fully stocked honor bar, Aveda bath amenities, flat panel TVs with on-demand videos and Nintendo. Enjoy a large working desk and ergonomic chair with wireless capabilities.

Room facilities
    Deluxe City View Room
    Check Prices
    Serrano Hotel Deluxe City View Room Deluxe
    Serrano Hotel Deluxe City View Room Deluxe
    Serrano Hotel Deluxe City View Room Deluxe
    Serrano Hotel Deluxe City View Room Deluxe
    Serrano Hotel Deluxe City View Room Deluxe
    Bed type: Double Beds or King Size Bed or Queen Size Bed
    Size: 260 sq. feet
    View: City view

    This 260 sq ft guestroom with city views includes iHome, Frette linens, gourmet treats in our fully stocked honor bar, Aveda bath amenities, flat panel TVs with on-demand videos and Nintendo. Enjoy a large working desk and ergonomic chair with wireless capabilities.

    Room facilities
      Executive Suite
      Check Prices
      Serrano Hotel Executive Suite
      Serrano Hotel Executive Suite
      Serrano Hotel Executive Suite
      Serrano Hotel Executive Suite
      Bed type: King Size Bed
      Size: 485 sq. feet

      Enjoy full city views in your own 490 sq ft studio suite with a king bedded room and queen sleeper sofa in a sitting area separated by a curtain. The room includes iHome, Frette linens, gourmet treats in our fully stocked honor bar, flat panel TVs with on-demand videos, Nintendo and a working desk with ergonomic chair.

      Room facilities
        Luxury Suite
        Check Prices
        Serrano Hotel Luxury Suite
        Serrano Hotel Luxury Suite
        Serrano Hotel Luxury Suite

        This 510 sq ft suite with fantastic city views has a king bedded room and features a separate sitting area with queen sleeper sofa. The room includes iHome, Frette linens, gourmet treats in our fully stocked honor bar, Aveda bath amenities, flat panel TVs with On-Demand videos and Nintendo. Working desk and ergonomic chair with wireless capabilities.

        Wicked Suite
        Check Prices
        Serrano Hotel Wicked Suite

        Escape to the Land of Oz in the Serrano Hotel's "Wicked Suite" - where Glenda will help you get ready in her Jacuzzi bathroom and Elphaba will ensure that you get a good night's sleep by hovering over your wickedly luxurious, king-size bed. This suite has sweeping views of the theater district and San Francisco. Decorated in signature purple and greens the Serrano Wicked Suite is a perfect way to celebrate all that.

        Room facilities

          Serrano Hotel LocationWhat's nearby

          • Current hotel
          • Hotels nearby
          • Airports
          • Underground stations
          • Train stations
          • Parks
          • Tourist attractions
          • Museums
          • Convention centers
          • Stadiums
          • Food and meals
          • General

          Hover above the icons to see hotel photo and details.

          Click the hotel to go to the main hotel page.

          What's nearby

          What's nearby.

          Theater District, where modern as well as classic theaters are situated, is only 100m from the hotel.

          American Conservatory Theater, showing well-known classic plays, is 350m from the property.

          Lotta's Fountain, devoted to a famous artist Lotta Crabtree, is situated 700m from the venue.

          Union Square, the largest shopping area in San Francisco, is located 350m away.

          Downtown San Francisco, where major attractions are concentrated, can be reached within walking distance from the hotel.

          Shopping areas
          • 1400 ft
          • Westfield San Francisco Centre
            1400 ft
          • Union square
            1400 ft
          • California Assembly of Local
            700 ft
          • San Francisco Performances Inc
            1400 ft
          • Silent Film Festival
            1400 ft
          • Luggage Store
            1400 ft
          • California Poets in the School
            1400 ft
          • Jewish Museum San Francisco
            1700 ft
          • Folk Art Intl Foundation
            1700 ft
          • 1700 ft
          • Renaissance Ballroom
            400 ft
          • Post Street Pavilion
            700 ft
          • P S 449 Performance Studios
            1000 ft
          Universities, Institutes
          • Career Resources Development
            700 ft
          • Jean Shelton Acting School
            1000 ft
          • Great Western University
            1000 ft
          • Trinity College
            1000 ft
          • Accent Study Abroad
            1400 ft
          • Cal Dream Svc
            1400 ft
          • Brandon College
            1400 ft
          • Fashion Institute of Design
            1400 ft
          • San Francisco Barber College
            1700 ft
          Underground stations
          • BART - Powell St. Station
            1000 ft

          Local Attractions

          • Civic Center
            5000 ft
            Off Of Van Ness, San Francisco
          • Little Italy
            5100 ft
            San Francisco, CA
          • Japan Center
            5100 ft
            Bordered by Geary Boulevard and Fillmore, San Francisco
          • Japantown
            1.0 mi
            Post and Buchanan Streets, San Francisco
          • Washington Square
            1.0 mi
            Union Street and Columbus Avenue, San Francisco

          Near the hotel

          • Marrakech Magic Theater
            100 ft
            419 O'Farrell Street, San Francisco
          • Our Little Theater
            200 ft
            287 Ellis Street, San Francisco
          • Glide Memorial United Methodist Church
            500 ft
            330 Ellis Street, San Francisco
          • SHN Curran Theatre
            500 ft
            445 Geary Street, San Francisco
          • American Conservatory Theater
            500 ft
            415 Geary Street, San Francisco
          • The Alcove Theater
            700 ft
            414 Mason Street, San Francisco
          • San Francisco Magic Parlor
            1300 ft
            433 Powell Street, San Francisco

          Restaurants Nearby

          • Dottie's True Blue Cafe

            71% likes this, based on 662 reviews
            Food: American, Café
            Price Range: USD 1 - USD 20

            400 ft
            28 6th Street

            Phone: 4158852767

          • Jasper's Corner Tap and Kitchen

            76% likes this, based on 148 reviews
            Food: American, Hamburgers, Sandwiches

            100 ft
            401 Taylor st.

            Phone: (415) 775-7979

          • Taylor Street Coffee Shop

            84% likes this, based on 221 reviews
            Food: Coffee Shop

            200 ft
            375 Taylor St

            Phone: 415-567-4031

          • Marrakech Moroccan Restaurant

            66% likes this, based on 34 reviews
            Food: African, Middle Eastern, Moroccan
            Price Range: USD 10 - USD 40

            100 ft
            419 O'Farrell St

            Phone: 415-776-6717

          • Thai Place

            63% likes this, based on 11 reviews
            Food: Thai
            Price Range: USD 1 - USD 21

            200 ft
            385 Taylor St.

            Phone: 415-567-1509

          Getting there.

          San Francisco Airport is situated 19km from the hotel.

          Take Highway 101 North. From Highway 101, take Interstate 280 North into San Francisco, CA. From Interstate 280 North, take the 6th Street exit. Continue on 6th Street; stay in one of the left lanes. At Market Street, 6th Street becomes Taylor Street. Stay on Taylor for 4 blocks. The Serrano Hotel is in downtown San Francisco at the corner of Taylor and O'Farrell on the left side at 405 Taylor Street.

          By cab, it will take you 20-30 minutes depending on traffic and will cost USD42-46 to reach the hotel.

          Getting around.

          The hotel is situated within steps to different public transport stops, including BART and SF Muni.

          BART Powell St. Station is located only 500m from the property.

          BART Montgomery St. Station is 500m as well.

          Private parking provided at the hotel costs USD39.95 per day.

          Serrano Hotel Reviews

          Guest reviews are submitted by our customers after their stay at Serrano Hotel

          Average guest rating

          out of 10
          Based on 136 reviews

          Rating by category:


          Individual guest reviews

          • Single

            Location is wonderful and the hotel has a boutique/artsy feel. Cooler than the traditional Marriott/Hilton chains. Good value for the money.

            • Average rating
          • Couple

            Great value in perfect location. The staff couldn't have been more accommodating and helpful. We walked everywhere in the city and The Serrano Hotel was the perfect home base.

            Construction is ongoing at the Hotel, but the workers didn't start until about 9 am, so it wasn't all that bad.

            • Average rating
          • Group of friends

            We appreciated the friendly staff, the great rooms and the affordable rate. Excellent choice for when you are on a fairly tight budget but want a great hotel experience.

            The garage fee was rather high, it was more than 50% of what we paid per day for the rental of the car, and we would have appreciated a slightly lesser fee.

            • Average rating
          • Couple

            The friendliness of the staff and the hotel is great

            • Average rating
          • Single

            Great room, great staff. Not the biggest room, but very clean & comfortable. Couldn't believe the price I got through

            • Average rating
          • Couple

            The front desk staff usually took between 15-20 rings to answer the phone. In addition, when my girlfriend was awakened by the construction, the person at the front desk offered to give us a voucher that night for breakfast the next morning; it never happened. If this hotel could get a little better service out of the front desk, it would be great. Even so, I still liked the hotel.

            • Average rating
          • Family with children

            The staff was really nice and helpful whenever we needed anything.

            It was noisy with the Hilton strikers almost directly outside our window.

            • Average rating
          • Family with children

            Good location, good hospitality, Clean room, reasonable price

            • Average rating
          • Older travelers

            The hotel staff were extemely helpful and vey friendly, the rooms were small (as in many older buildings) but very clean and nicely decorated. Room service was good and arived on time, unfortunately we did not have time to try the restaurant as we had prior engagements during our stay, we will definitely stay at the Serrano again.

            • Average rating
          • Single

            The staff went out of their way to help--especially getting that 15.00 van to the airport. (A neighboring hotel charged 50.00!) i would definately stay again. Dr. Marilyn Murray

            Rooms are small...

            • Average rating
          • Single

            Location was very good. The lobby had an interesting design. The daily wine tasting was a nice touch. Price range was better than most.

            The layout design of the washroom, could've been done differently to more effectively use the limited bathroom space. Overall size of the room left something to be wanted.

            • Average rating
          • Older travelers

            the location

            the first room they give us was horrible.. in the bathroom the wall stuck out in front of the sink.. they moved us to another room.. staff not friendly.. elevator not good

            • Average rating
          • Single

            The staff was very nice. I also liked the free coffee available in the lobby every morning. The room was quite large and very clean. The hotel is close to Union Square with a lot of possibilities with regard to shopping, dining, etc.

            The hotel is quite close to de Tenderloin-area which means that you find a lot of homeless people nearby. However this area can easily be avoided. Also the decoration of the hotel is old-fashioned; I didn't like that so much.

            • Average rating
          • Couple

            even though the room was a little smaller than i expected, the service was excellent and the employees were very friendly. Also the location of the hotel was close to the downtown and the Union Square, where it was very convenient for us to travel on feet.

            Compare to what we paid for the hotel, the hotel only served coffee and tea in the morning. Also, there wasn't much to do in the hotel since the size of the hotel wasn't too big

            • Average rating
          • Older travelers

            There was a nice happy hour - which we caught the tail end of, although we didn't see anything but wine (no food). The location is close to Union Square and other points of interest. the bed was very comfortable.

            The room was very small - hardly any room to move. it was a good thing we spent most of our time out on the town because the room was cramped. there was no other place to sit other than the bed. the bathroom was extremely tight. my husband hit his shoulder and side on the shelf next to the toilet a number of times. I have had twice the room for almost half the price. Also we called and asked for parking. the person who answered the phone told us there was valet and other than that a number of parking structures near the hotel. She failed to tell us there was one right across the street! There was scaffolding engulfing the hotel - but, oh well, gotta remodel and upgrade.

            • Average rating
          Show big map »

          Why book with us?

          Low prices
          Enjoy our best price guarantee and special offers.
          Free cancellations
          Usually cancellations can be made without charge close to your arrival date (check policies).
          Guaranteed room
          You get instant confirmation directly from the hotel's reservation database.