Serrano Hotel - San Francisco  4 stars

405 Taylor Street, San Francisco, United States  show mapSave
  • Overview
  • Rooms & Availability
  • Location
  • Guest reviews
  • Facilities

Editorial review:

The rooms at this charming hotel are tiny, albeit comfortable, and the amenities are good. It's located near the Theater District and Union Square. The staff is accommodating and the great wine hour compensates for the subpar food and dated facilities. If you want a lot of room and good views, you should rent a suite.

Verified Reviews:

  • Plenty of good restaurants around - Front desk managers were delightful - Will definitely stay here again
  • Lobby is beautifully appointed - Bathroom were very clean - Subway system only a short walk away
  • Staff were great - Free internet in the business centre 24 hours - Small gym and sauna - Rooms are very clean
  • View was absolutely amazing - Excellent breakfast - Public valet parking lot right across the street for $28/day
  • Staff was very helpful - Water pressure in the shower was too high - Business center available for printing and faxing

Wi-Fi in rooms

Free Wi-Fi in public areas


Paid parking


24-hour reception


Early check-in/-out


Fitness center

 Sports activities

Tennis court

Golf course

 Spa and relaxation

Spa & wellness center

Steam bath



In-room breakfast

Continental breakfast


Located right in downtown San Francisco, the three-star Serrano Hotel is close to public transport stops as well as to major tourist destinations in the city.

Recently restored, the hotel now features modern fitness center and free wireless connection.

All of the 236 rooms feature plasma TVs, rich bath amenities and well-stocked mini bars.

Jasper's Corner Tap Restaurant serves local dishes for lunch and dinner, while in the morning guests are treated with coffee and invited to a wine reception in the evening.

The Powell Street BART Metro Station is located only 500m from the venue.

Year renovated   2009.  Number of floors   17.  Number of rooms   218.

City Center San Francisco - 5000 ft
Airports Oakland International Airport (OAK) - 11.4 mi, San Francisco International (SFO) - 11.6 mi
Train Stations Caltrain - 4th & King Street Station - 1.1 mi, F Market Street Car - 1.2 mi
Underground stations BART - Powell St. Station - 1400 ft, BART - Civic Center Station - 2700 ft
Bus stop - 400 ft
Restaurants Dottie's True Blue Cafe (cuisine: American, Café) - 400 ft, Jasper's Corner Tap and Kitchen (cuisine: American, Hamburgers, Sandwiches) - 100 ft
Beaches North Beach - 4500 ft


Every guest room comes with wireless access, plasma TV, a private bathroom with luxury amenities, hair dryer and ironing facilities. Working desks with ergonomic chairs are also provided in each room.

Dining options

A full breakfast is served at the hotel's restaurant from 6.30am till 10am Monday-Friday. Jasper's Corner Tap Restaurant is adjacent to the hotel and serves American delights in a modern setting.

The hotel's bar offers guests a wide cocktails list and various drinks with snacks.

A full breakfast is served at affordable prices. 


Seven meeting rooms can accommodate up to 140 participants.

Business services include real-time video conferencing facilities, a 24-hour business center with lap top stations, a printer, multi-media amenities and audio-visual equipment.

Free wireless connection provided in the entire venue for guests' convenience.


The modern fitness includes the-state-of-the-art equipment, yoga mats, balance balls, towels, water cooler and new trainers. There are also a sauna and massage rooms in the hotel.

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General information



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  • Free Wi-Fi in public areas
  • Paid parking
  • Handicap parking
  • 24-hour check-in
  • 24-hour reception
  • Non-smoking rooms
  • Allergy-free rooms
  • Air conditioning in public areas
  • Children are welcome
  • Eco friendly
  • 24-hour security
  • Safe deposit box
  • Multilingual staff
  • No pets allowed
  • Lobby
  • Vending machines
  • Currency exchange
  • ATM/Cash machine
  • Beauty salon
  • Luggage storage
  • Ski storage
  • Elevator
  • Rooms/Facilities for disabled

Wireless internet is available in the entire hotel for additional charge

Guest Parking

private hotel parking is possible on site and the rate is USD 61.14 per day.

  • Racquetball
  • Paid airport shuttle
  • City shuttle service
  • Paid valet parking
  • Room service
  • Bell staff/Porter
  • Car rental
  • Limousine service
  • Dry cleaning
  • Laundry
  • Wedding services
  • Newspaper service
  • Tours/Ticket assistance
  • Shoe shine service
  • Wake up service
Dining facilities
  • Paid breakfast
  • Continental breakfast
  • In-room breakfast
  • Restaurant
  • Bar/Lounge
  • Catering service
  • Coffee/Tea in lobby
Meeting facilities
  • 24-hour business center
  • Conference room
  • Meeting/Banquet facilities
  • Fax/Photocopying
Children's facilities
  • Cribs available
  • Babysitting/Child services
  • Children's play area
  • Video games
Leisure facilities
  • Tennis court
  • Golf course
  • Fitness center
  • Spa & wellness center
  • Steam bath
  • Jacuzzi
  • Shiatsu massage
Room view
  • City view
Room facilities
  • Wi-Fi in rooms
  • Individual air conditioning
  • Central heating
  • Paid in-room safe
  • Mini-Bar
  • Tea and coffee facilities
  • Connecting rooms
  • Living room
  • Sitting area
  • Dressing area
  • Rollaway/Extra bed
  • Wardrobe
  • Ironing facilities
  • In-room desk
  • Private bathroom
  • Bath/Shower
  • Room toiletries
  • Hair dryer
  • Bathrobe
  • Slippers
Kitchen facilities
  • Mini-fridge
  • Paid movies/Video
  • Cable/Satellite television
  • Hi-Fi
  • iHome
  • Direct dial telephone
  • Radio



from  3 am


until  12 pm

Children and extra beds
  • Maximum capacity of cribs in a room is 1. 

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Every guest room comes with wireless access, plasma TV, a private bathroom with luxury amenities, hair dryer and ironing facilities. Working desks with ergonomic chairs are also provided in each room.

Standard Room
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Serrano Hotel Standard Room
Serrano Hotel Standard Room
Serrano Hotel Standard Room St
Serrano Hotel Standard Room St
Bed type: Queen Size bed or 2 Single beds or Double Bed
Size: 205 sq. feet

This 240 sq ft guestroom with city views has a queen bed and includes iHome, Frette linens, gourmet treats in our fully stocked honor bar, Aveda bath amenities, flat panel TVs with on-demand videos and Nintendo. Enjoy a large working desk and ergonomic chair with wireless capabilities.

Room facilities
    Deluxe City View Room
    Check Prices
    Serrano Hotel Deluxe City View Room Deluxe
    Serrano Hotel Deluxe City View Room Deluxe
    Serrano Hotel Deluxe City View Room Deluxe
    Serrano Hotel Deluxe City View Room Deluxe
    Serrano Hotel Deluxe City View Room Deluxe
    Bed type: Double beds or King Size bed or Queen Size bed
    Size: 260 sq. feet
    View: City view

    This 260 sq ft guestroom with city views includes iHome, Frette linens, gourmet treats in our fully stocked honor bar, Aveda bath amenities, flat panel TVs with on-demand videos and Nintendo. Enjoy a large working desk and ergonomic chair with wireless capabilities.

    Room facilities
      Executive Suite
      Check Prices
      Serrano Hotel Executive Suite
      Serrano Hotel Executive Suite
      Serrano Hotel Executive Suite
      Serrano Hotel Executive Suite
      Bed type: King Size bed or 1 Super-King Size bed and 1 Sofa bed or Double Bed
      Size: 485 sq. feet

      Enjoy full city views in your own 490 sq ft studio suite with a king bedded room and queen sleeper sofa in a sitting area separated by a curtain. The room includes iHome, Frette linens, gourmet treats in our fully stocked honor bar, flat panel TVs with on-demand videos, Nintendo and a working desk with ergonomic chair.

      Room facilities
        Luxury Suite
        Check Prices
        Serrano Hotel Luxury Suite
        Serrano Hotel Luxury Suite
        Serrano Hotel Luxury Suite
        Bed type: King Size bed
        Size: 510 sq. feet

        This 510 sq ft suite with fantastic city views has a king bedded room and features a separate sitting area with queen sleeper sofa. The room includes iHome, Frette linens, gourmet treats in our fully stocked honor bar, Aveda bath amenities, flat panel TVs with On-Demand videos and Nintendo. Working desk and ergonomic chair with wireless capabilities.

        Room facilities
          Wicked Suite
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          Serrano Hotel Wicked Suite
          Bed type: Triple

          Escape to the Land of Oz in the Serrano Hotel's "Wicked Suite" - where Glenda will help you get ready in her Jacuzzi bathroom and Elphaba will ensure that you get a good night's sleep by hovering over your wickedly luxurious, king-size bed. This suite has sweeping views of the theater district and San Francisco. Decorated in signature purple and greens the Serrano Wicked Suite is a perfect way to celebrate all that.

          Room facilities

            Serrano Hotel LocationWhat's nearby

            • Current hotel
            • Hotels nearby
            • Airports
            • Underground stations
            • Train stations
            • Parks
            • Tourist attractions
            • Museums
            • Convention centers
            • Stadiums
            • Food and meals
            • General

            Hover above the icons to see hotel photo and details.

            Click the hotel to go to the main hotel page.

            What's nearby

            What's nearby.

            Theater District, where modern as well as classic theaters are situated, is only 100m from the hotel.

            American Conservatory Theater, showing well-known classic plays, is 350m from the property.

            Lotta's Fountain, devoted to a famous artist Lotta Crabtree, is situated 700m from the venue.

            Union Square, the largest shopping area in San Francisco, is located 350m away.

            Downtown San Francisco, where major attractions are concentrated, can be reached within walking distance from the hotel.

            Sport related
            Shopping areas
            • California Assembly of Local
              1000 ft
            • San Francisco Performances Inc
              1400 ft
            • California Poets in the School
              1400 ft
            • Luggage Store
              1400 ft
            • Silent Film Festival
              1400 ft
            • Folk Art Intl Foundation
              1700 ft
            • Jewish Museum San Francisco
              1700 ft
            • Renaissance Ballroom
              400 ft
            • Post Street Pavilion
              700 ft
            • P S 449 Performance Studios
              1000 ft
            Universities, Institutes
            • Career Resources Development
              700 ft
            • Jean Shelton Acting School
              1000 ft
            • 1000 ft
            • Trinity College
              1000 ft
            • Accent Study Abroad
              1400 ft
            • Brandon College
              1400 ft
            • Fashion Institute of Design
              1400 ft
            • Cal Dream Svc
              1400 ft
            Underground stations

            Local Attractions

            • Civic Center
              5100 ft
              Off Of Van Ness, San Francisco
            • Little Italy
              5100 ft
              San Francisco, CA
            • Japan Center
              5200 ft
              Bordered by Geary Boulevard and Fillmore, San Francisco
            • Washington Square
              1.0 mi
              Union Street and Columbus Avenue, San Francisco
            • Japantown
              1.0 mi
              Post and Buchanan Streets, San Francisco

            Near the hotel

            • Glide Memorial United Methodist Church
              500 ft
              330 Ellis Street, San Francisco
            • International Art Museum of America
              1700 ft
              1025 Market Street, San Francisco
            • Grace Cathedral
              2100 ft
              1100 California Street, San Francisco
            • Museum of Craft and Folk Art
              2100 ft
              51 Yerba Buena Lane, San Francisco
            • Metreon Sony Entertainment Center
              2200 ft
              101 Fourth Street, San Francisco
            • Contemporary Jewish Museum
              2400 ft
              736 Mission Street (between Third and Fourth streets), San Francisco
            • California Historical Society
              2500 ft
              678 Mission Street, San Francisco

            Restaurants Nearby

            • Dottie's True Blue Cafe

              71% likes this, based on 662 reviews
              Cuisine: American, Café
              Price Range: USD 1 - USD 20

              400 ft
              28 6th Street

              Phone: 4158852767

            • Jasper's Corner Tap and Kitchen

              76% likes this, based on 148 reviews
              Cuisine: American, Hamburgers, Sandwiches

              100 ft
              401 Taylor st.

              Phone: (415) 775-7979

            • Ponzu

              74% likes this, based on 44 reviews
              Cuisine: Asian, Pacific Rim
              Price Range: USD 31 - USD 41

              100 ft
              401 Taylor St

              Phone: 415-775-9997

            • Taylor Street Coffee Shop

              83% likes this, based on 213 reviews
              Cuisine: Coffee Shop

              200 ft
              375 Taylor St

              Phone: 415-567-4031

            • Thai Place

              63% likes this, based on 11 reviews
              Cuisine: Thai
              Price Range: USD 1 - USD 21

              100 ft
              385 Taylor St.

              Phone: 415-567-1509

            Getting there.

            San Francisco Airport is situated 19km from the hotel.

            Take Highway 101 North. From Highway 101, take Interstate 280 North into San Francisco, CA. From Interstate 280 North, take the 6th Street exit. Continue on 6th Street; stay in one of the left lanes. At Market Street, 6th Street becomes Taylor Street. Stay on Taylor for 4 blocks. The Serrano Hotel is in downtown San Francisco at the corner of Taylor and O'Farrell on the left side at 405 Taylor Street.

            By cab, it will take you 20-30 minutes depending on traffic and will cost USD42-46 to reach the hotel.

            Getting around.

            The hotel is situated within steps to different public transport stops, including BART and SF Muni.

            BART Powell St. Station is located only 500m from the property.

            BART Montgomery St. Station is 500m as well.

            Private parking provided at the hotel costs USD39.95 per day.

            Serrano Hotel Reviews

            Guest reviews are submitted by our customers after their stay at Serrano Hotel

            Individual guest reviews

            • Single

              Location is wonderful and the hotel has a boutique/artsy feel. Cooler than the traditional Marriott/Hilton chains. Good value for the money.

              • Average rating
            • Couple

              Great value in perfect location. The staff couldn't have been more accommodating and helpful. We walked everywhere in the city and The Serrano Hotel was the perfect home base.

              Construction is ongoing at the Hotel, but the workers didn't start until about 9 am, so it wasn't all that bad.

              • Average rating
            • Group of friends

              We appreciated the friendly staff, the great rooms and the affordable rate. Excellent choice for when you are on a fairly tight budget but want a great hotel experience.

              The garage fee was rather high, it was more than 50% of what we paid per day for the rental of the car, and we would have appreciated a slightly lesser fee.

              • Average rating
            • Couple

              The friendliness of the staff and the hotel is great

              • Average rating
            • Single

              Great room, great staff. Not the biggest room, but very clean & comfortable. Couldn't believe the price I got through

              • Average rating
            • Couple

              The front desk staff usually took between 15-20 rings to answer the phone. In addition, when my girlfriend was awakened by the construction, the person at the front desk offered to give us a voucher that night for breakfast the next morning; it never happened. If this hotel could get a little better service out of the front desk, it would be great. Even so, I still liked the hotel.

              • Average rating
            • Family with children

              The staff was really nice and helpful whenever we needed anything.

              It was noisy with the Hilton strikers almost directly outside our window.

              • Average rating
            • Family with children

              Good location, good hospitality, Clean room, reasonable price

              • Average rating
            • Older travelers

              The hotel staff were extemely helpful and vey friendly, the rooms were small (as in many older buildings) but very clean and nicely decorated. Room service was good and arived on time, unfortunately we did not have time to try the restaurant as we had prior engagements during our stay, we will definitely stay at the Serrano again.

              • Average rating
            • Single

              The staff went out of their way to help--especially getting that 15.00 van to the airport. (A neighboring hotel charged 50.00!) i would definately stay again. Dr. Marilyn Murray

              Rooms are small...

              • Average rating
            • Single

              Location was very good. The lobby had an interesting design. The daily wine tasting was a nice touch. Price range was better than most.

              The layout design of the washroom, could've been done differently to more effectively use the limited bathroom space. Overall size of the room left something to be wanted.

              • Average rating
            • Older travelers

              the location

              the first room they give us was horrible.. in the bathroom the wall stuck out in front of the sink.. they moved us to another room.. staff not friendly.. elevator not good

              • Average rating
            • Single

              The staff was very nice. I also liked the free coffee available in the lobby every morning. The room was quite large and very clean. The hotel is close to Union Square with a lot of possibilities with regard to shopping, dining, etc.

              The hotel is quite close to de Tenderloin-area which means that you find a lot of homeless people nearby. However this area can easily be avoided. Also the decoration of the hotel is old-fashioned; I didn't like that so much.

              • Average rating
            • Couple

              even though the room was a little smaller than i expected, the service was excellent and the employees were very friendly. Also the location of the hotel was close to the downtown and the Union Square, where it was very convenient for us to travel on feet.

              Compare to what we paid for the hotel, the hotel only served coffee and tea in the morning. Also, there wasn't much to do in the hotel since the size of the hotel wasn't too big

              • Average rating
            • Older travelers

              There was a nice happy hour - which we caught the tail end of, although we didn't see anything but wine (no food). The location is close to Union Square and other points of interest. the bed was very comfortable.

              The room was very small - hardly any room to move. it was a good thing we spent most of our time out on the town because the room was cramped. there was no other place to sit other than the bed. the bathroom was extremely tight. my husband hit his shoulder and side on the shelf next to the toilet a number of times. I have had twice the room for almost half the price. Also we called and asked for parking. the person who answered the phone told us there was valet and other than that a number of parking structures near the hotel. She failed to tell us there was one right across the street! There was scaffolding engulfing the hotel - but, oh well, gotta remodel and upgrade.

              • Average rating
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