Serrano Hotel - San Francisco  4 stars

405 Taylor Street, San Francisco, United States  show mapSave
  • Overview
  • Rooms & Availability
  • Location
  • Guest reviews
  • Facilities

Editorial review:

The rooms at this charming hotel are tiny, albeit comfortable, and the amenities are good. It's located near the Theater District and Union Square. The staff is accommodating and the great wine hour compensates for the subpar food and dated facilities. If you want a lot of room and good views, you should rent a suite.

Verified Reviews:

  • Plenty of good restaurants around - Front desk managers were delightful - Will definitely stay here again
  • Lobby is beautifully appointed - Bathroom were very clean - Subway system only a short walk away
  • Staff were great - Free internet in the business centre 24 hours - Small gym and sauna - Rooms are very clean
  • View was absolutely amazing - Excellent breakfast - Public valet parking lot right across the street for $28/day
  • Staff was very helpful - Water pressure in the shower was too high - Business center available for printing and faxing


Located right in downtown San Francisco, the three-star Serrano Hotel is close to public transport stops as well as to major tourist destinations in the city.

Recently restored, the hotel now features modern fitness center and free wireless connection.

All of the 236 rooms feature plasma TVs, rich bath amenities and well-stocked mini bars.

Jasper's Corner Tap Restaurant serves local dishes for lunch and dinner, while in the morning guests are treated with coffee and invited to a wine reception in the evening.

The Powell Street BART Metro Station is located only 500m from the venue.

Year renovated   2009.  Number of floors   17.  Number of rooms   218.

City Center San Francisco - 5000 ft
Airports Oakland International Airport (OAK) - 11.4 mi, San Francisco International (SFO) - 11.6 mi
Train Stations Caltrain - 4th & King Street Station - 1.1 mi, F Market Street Car - 1.2 mi
Underground stations BART - Powell St. Station - 1400 ft, BART - Civic Center Station - 2700 ft
Bus stop - 400 ft
Restaurants Dottie's True Blue Cafe (cuisine: American, Café) - 400 ft, Jasper's Corner Tap and Kitchen (cuisine: American, Hamburgers, Sandwiches) - 100 ft
Beaches North Beach - 4500 ft


Every guest room comes with wireless access, plasma TV, a private bathroom with luxury amenities, hair dryer and ironing facilities. Working desks with ergonomic chairs are also provided in each room.

Dining options

A full breakfast is served at the hotel's restaurant from 6.30am till 10am Monday-Friday. Jasper's Corner Tap Restaurant is adjacent to the hotel and serves American delights in a modern setting.

The hotel's bar offers guests a wide cocktails list and various drinks with snacks.

A full breakfast is served at affordable prices. 


Seven meeting rooms can accommodate up to 140 participants.

Business services include real-time video conferencing facilities, a 24-hour business center with lap top stations, a printer, multi-media amenities and audio-visual equipment.

Free wireless connection provided in the entire venue for guests' convenience.


The modern fitness includes the-state-of-the-art equipment, yoga mats, balance balls, towels, water cooler and new trainers. There are also a sauna and massage rooms in the hotel.

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General information



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  • Parking (fee required)
  • Safe deposit box
  • Car rental
  • Pets allowed
  • Elevator
  • ATM/cash machine
  • Concierge desk
  • Airport shuttle
  • Shoe shine stand
  • Storage space
  • 24-Hour Front Desk
  • Front desk
  • Newspapers/magazines
  • Vending Machines
  • Tour desk
  • Garage

Wireless internet is available in public areas for additional charge

Guest Parking

Private hotel parking is possible on site and the rate is USD 61.14 per day.

  • Spa & wellness center
  • Bell staff/porter
  • Valet parking
  • Laundry
  • Shuttle service
  • Dry cleaning
  • Ticket service
Dining facilities
  • Continental breakfast
  • Bar/lounge
  • Restaurant
  • Cocktail lounge
  • In-room breakfast
Business facilities
  • Wi-Fi Internet
  • Business center
  • Internet corner
  • Fax/photocopying
Meeting facilities
  • Meeting/banquet facilities
  • Meeting room
  • Conference facilities
Children's facilities
  • Child care
  • Video games
Facilities for people with disabilities
  • Rooms/facilities for people with disabilities
  • Wheel chair access
Leisure and relaxation facilities
  • Sauna
  • Fitness center
  • Exercise gym
  • Jacuzzi
  • Shiatsu massage
  • Ski storage
Room view
  • City view
Room facilities
  • Non-smoking rooms
  • Air conditioning
  • Room service
  • Heating
  • Tea and Coffee Facilities
  • Ironing facilities
  • Mini bar
  • Dressing area
Living Area
  • Sitting area
  • Hair dryer
  • Cable TV
  • AM/FM alarm clock
  • Internet access
  • CD player
  • iHome
  • Hi-Fi



from  3 pm


until  12 pm

Children and extra beds
  • All children under the age of 12 may stay free of charge when using existing bedding. 
  • One child under the age of 2 may stay for free in a crib. 
  • Maximum capacity of cribs in a room is 1. 

Pets are allowed on request.

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Every guest room comes with wireless access, plasma TV, a private bathroom with luxury amenities, hair dryer and ironing facilities. Working desks with ergonomic chairs are also provided in each room.

Standard Room
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Serrano Hotel Standard Room
Serrano Hotel Standard Room
Serrano Hotel Standard Room St
Serrano Hotel Standard Room St
Bed type: Queen Size bed or 2 Single beds or Double Bed
Size: 205 sq. feet

This 240 sq ft guestroom with city views has a queen bed and includes iHome, Frette linens, gourmet treats in our fully stocked honor bar, Aveda bath amenities, flat panel TVs with on-demand videos and Nintendo. Enjoy a large working desk and ergonomic chair with wireless capabilities.

Room facilities
    Deluxe City View Room
    Check Prices
    Serrano Hotel Deluxe City View Room Deluxe
    Serrano Hotel Deluxe City View Room Deluxe
    Serrano Hotel Deluxe City View Room Deluxe
    Serrano Hotel Deluxe City View Room Deluxe
    Serrano Hotel Deluxe City View Room Deluxe
    Bed type: Double beds or King Size bed or Queen Size bed
    Size: 260 sq. feet
    View: City view

    This 260 sq ft guestroom with city views includes iHome, Frette linens, gourmet treats in our fully stocked honor bar, Aveda bath amenities, flat panel TVs with on-demand videos and Nintendo. Enjoy a large working desk and ergonomic chair with wireless capabilities.

    Room facilities
      Executive Suite
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      Serrano Hotel Executive Suite
      Serrano Hotel Executive Suite
      Serrano Hotel Executive Suite
      Serrano Hotel Executive Suite
      Bed type: King Size bed or 1 Super-King Size bed and 1 Sofa bed
      Size: 485 sq. feet

      Enjoy full city views in your own 490 sq ft studio suite with a king bedded room and queen sleeper sofa in a sitting area separated by a curtain. The room includes iHome, Frette linens, gourmet treats in our fully stocked honor bar, flat panel TVs with on-demand videos, Nintendo and a working desk with ergonomic chair.

      Room facilities
        Luxury Suite
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        Serrano Hotel Luxury Suite
        Serrano Hotel Luxury Suite
        Serrano Hotel Luxury Suite
        Bed type: King Size bed
        Size: 510 sq. feet

        This 510 sq ft suite with fantastic city views has a king bedded room and features a separate sitting area with queen sleeper sofa. The room includes iHome, Frette linens, gourmet treats in our fully stocked honor bar, Aveda bath amenities, flat panel TVs with On-Demand videos and Nintendo. Working desk and ergonomic chair with wireless capabilities.

        Room facilities
          Wicked Suite
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          Serrano Hotel Wicked Suite

          Escape to the Land of Oz in the Serrano Hotel's "Wicked Suite" - where Glenda will help you get ready in her Jacuzzi bathroom and Elphaba will ensure that you get a good night's sleep by hovering over your wickedly luxurious, king-size bed. This suite has sweeping views of the theater district and San Francisco. Decorated in signature purple and greens the Serrano Wicked Suite is a perfect way to celebrate all that.

          Room facilities

            Serrano Hotel LocationWhat's nearby

            • Current hotel
            • Hotels nearby
            • Airports
            • Underground stations
            • Train stations
            • Parks
            • Tourist attractions
            • Museums
            • Convention centers
            • Stadiums
            • Food and meals
            • General

            Hover above the icons to see hotel photo and details.

            Click the hotel to go to the main hotel page.

            What's nearby

            What's nearby.

            Theater District, where modern as well as classic theaters are situated, is only 100m from the hotel.

            American Conservatory Theater, showing well-known classic plays, is 350m from the property.

            Lotta's Fountain, devoted to a famous artist Lotta Crabtree, is situated 700m from the venue.

            Union Square, the largest shopping area in San Francisco, is located 350m away.

            Downtown San Francisco, where major attractions are concentrated, can be reached within walking distance from the hotel.

            Sport related
            • Golden Gate Theater
              1400 ft
            Shopping areas
            • Union square
              1400 ft
            • Westfield San Francisco Centre
              1400 ft
            • 1400 ft
            • California Assembly of Local
              700 ft
            • San Francisco Performances Inc
              1400 ft
            • California Poets in the School
              1400 ft
            • Luggage Store
              1400 ft
            • Silent Film Festival
              1400 ft
            • Jewish Museum San Francisco
              1700 ft
            • Folk Art Intl Foundation
              1700 ft
            • Renaissance Ballroom
              400 ft
            • Post Street Pavilion
              700 ft
            • P S 449 Performance Studios
              1000 ft
            Universities, Institutes
            • Career Resources Development
              700 ft
            • Trinity College
              1000 ft
            • Jean Shelton Acting School
              1000 ft
            • Great Western University
              1000 ft
            • Accent Study Abroad
              1400 ft
            • Brandon College
              1400 ft
            • Fashion Institute of Design
              1400 ft
            • Cal Dream Svc
              1400 ft
            Underground stations
            • BART - Powell St. Station
              1000 ft

            Local Attractions

            • Civic Center
              5000 ft
              Off Of Van Ness, San Francisco
            • Little Italy
              5100 ft
              San Francisco, CA
            • Japan Center
              5100 ft
              Bordered by Geary Boulevard and Fillmore, San Francisco
            • Japantown
              1.0 mi
              Post and Buchanan Streets, San Francisco
            • Lafayette Park
              1.0 mi
              Washington, Sacramento, Gough and Laguna Streets, San Francisco

            Near the hotel

            • Glide Memorial United Methodist Church
              500 ft
              330 Ellis Street, San Francisco
            • International Art Museum of America
              1700 ft
              1025 Market Street, San Francisco
            • Grace Cathedral
              2100 ft
              1100 California Street, San Francisco
            • Museum of Craft and Folk Art
              2200 ft
              51 Yerba Buena Lane, San Francisco
            • Metreon Sony Entertainment Center
              2300 ft
              101 Fourth Street, San Francisco
            • Contemporary Jewish Museum
              2400 ft
              736 Mission Street (between Third and Fourth streets), San Francisco
            • Asian Art Museum
              2600 ft
              200 Larkin Street, San Francisco

            Restaurants Nearby

            • Dottie's True Blue Cafe

              71% likes this, based on 662 reviews
              Cuisine: American, Café
              Price Range: USD 1 - USD 20

              400 ft
              28 6th Street

              Phone: 4158852767

            • Jasper's Corner Tap and Kitchen

              76% likes this, based on 148 reviews
              Cuisine: American, Hamburgers, Sandwiches

              100 ft
              401 Taylor st.

              Phone: (415) 775-7979

            • Taylor Street Coffee Shop

              84% likes this, based on 221 reviews
              Cuisine: Coffee Shop

              200 ft
              375 Taylor St

              Phone: 415-567-4031

            • Marrakech Moroccan Restaurant

              66% likes this, based on 34 reviews
              Cuisine: African, Middle Eastern, Moroccan
              Price Range: USD 10 - USD 40

              100 ft
              419 O'Farrell St

              Phone: 415-776-6717

            • Thai Place

              63% likes this, based on 11 reviews
              Cuisine: Thai
              Price Range: USD 1 - USD 21

              200 ft
              385 Taylor St.

              Phone: 415-567-1509

            Getting there.

            San Francisco Airport is situated 19km from the hotel.

            Take Highway 101 North. From Highway 101, take Interstate 280 North into San Francisco, CA. From Interstate 280 North, take the 6th Street exit. Continue on 6th Street; stay in one of the left lanes. At Market Street, 6th Street becomes Taylor Street. Stay on Taylor for 4 blocks. The Serrano Hotel is in downtown San Francisco at the corner of Taylor and O'Farrell on the left side at 405 Taylor Street.

            By cab, it will take you 20-30 minutes depending on traffic and will cost USD42-46 to reach the hotel.

            Getting around.

            The hotel is situated within steps to different public transport stops, including BART and SF Muni.

            BART Powell St. Station is located only 500m from the property.

            BART Montgomery St. Station is 500m as well.

            Private parking provided at the hotel costs USD39.95 per day.

            Serrano Hotel Reviews

            Guest reviews are submitted by our customers after their stay at Serrano Hotel

            Average guest rating

            out of 10
            Based on 133 reviews

            Rating by category:


            Individual guest reviews

            • Single

              Location is wonderful and the hotel has a boutique/artsy feel. Cooler than the traditional Marriott/Hilton chains. Good value for the money.

              • Average rating
            • Couple

              Great value in perfect location. The staff couldn't have been more accommodating and helpful. We walked everywhere in the city and The Serrano Hotel was the perfect home base.

              Construction is ongoing at the Hotel, but the workers didn't start until about 9 am, so it wasn't all that bad.

              • Average rating
            • Group of friends

              We appreciated the friendly staff, the great rooms and the affordable rate. Excellent choice for when you are on a fairly tight budget but want a great hotel experience.

              The garage fee was rather high, it was more than 50% of what we paid per day for the rental of the car, and we would have appreciated a slightly lesser fee.

              • Average rating
            • Couple

              The friendliness of the staff and the hotel is great

              • Average rating
            • Single

              Great room, great staff. Not the biggest room, but very clean & comfortable. Couldn't believe the price I got through

              • Average rating
            • Couple

              The front desk staff usually took between 15-20 rings to answer the phone. In addition, when my girlfriend was awakened by the construction, the person at the front desk offered to give us a voucher that night for breakfast the next morning; it never happened. If this hotel could get a little better service out of the front desk, it would be great. Even so, I still liked the hotel.

              • Average rating
            • Family with children

              The staff was really nice and helpful whenever we needed anything.

              It was noisy with the Hilton strikers almost directly outside our window.

              • Average rating
            • Family with children

              Good location, good hospitality, Clean room, reasonable price

              • Average rating
            • Older travelers

              The hotel staff were extemely helpful and vey friendly, the rooms were small (as in many older buildings) but very clean and nicely decorated. Room service was good and arived on time, unfortunately we did not have time to try the restaurant as we had prior engagements during our stay, we will definitely stay at the Serrano again.

              • Average rating
            • Single

              The staff went out of their way to help--especially getting that 15.00 van to the airport. (A neighboring hotel charged 50.00!) i would definately stay again. Dr. Marilyn Murray

              Rooms are small...

              • Average rating
            • Single

              Location was very good. The lobby had an interesting design. The daily wine tasting was a nice touch. Price range was better than most.

              The layout design of the washroom, could've been done differently to more effectively use the limited bathroom space. Overall size of the room left something to be wanted.

              • Average rating
            • Older travelers

              the location

              the first room they give us was horrible.. in the bathroom the wall stuck out in front of the sink.. they moved us to another room.. staff not friendly.. elevator not good

              • Average rating
            • Single

              The staff was very nice. I also liked the free coffee available in the lobby every morning. The room was quite large and very clean. The hotel is close to Union Square with a lot of possibilities with regard to shopping, dining, etc.

              The hotel is quite close to de Tenderloin-area which means that you find a lot of homeless people nearby. However this area can easily be avoided. Also the decoration of the hotel is old-fashioned; I didn't like that so much.

              • Average rating
            • Couple

              even though the room was a little smaller than i expected, the service was excellent and the employees were very friendly. Also the location of the hotel was close to the downtown and the Union Square, where it was very convenient for us to travel on feet.

              Compare to what we paid for the hotel, the hotel only served coffee and tea in the morning. Also, there wasn't much to do in the hotel since the size of the hotel wasn't too big

              • Average rating
            • Older travelers

              There was a nice happy hour - which we caught the tail end of, although we didn't see anything but wine (no food). The location is close to Union Square and other points of interest. the bed was very comfortable.

              The room was very small - hardly any room to move. it was a good thing we spent most of our time out on the town because the room was cramped. there was no other place to sit other than the bed. the bathroom was extremely tight. my husband hit his shoulder and side on the shelf next to the toilet a number of times. I have had twice the room for almost half the price. Also we called and asked for parking. the person who answered the phone told us there was valet and other than that a number of parking structures near the hotel. She failed to tell us there was one right across the street! There was scaffolding engulfing the hotel - but, oh well, gotta remodel and upgrade.

              • Average rating
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