Just a step away from the splendid Piazza del Popolo, the heart of Ascoli, the doors of one of the most prestigious historic town buildings reopen, suggesting cultural and ‘food and wine' itineraries in a beautiful and mysterious land yet to be discovered. In the heart of those lands called the Marches, Ascoli Piceno, town of “the hundred towers”, once again discovers the beauty of Palazzo Guiderocchi. Once the dwelling of a local tyrant, Cancelleria del Censo, Tribunale Ecclesiastico and Archivio notarile now welcome guests in a charming hotel with 32 rooms, a cafeteria with a warm and friendly atmosphere and the restaurant “La Rua dei Notari”, all thanks to a major renewal job both of the palace and also of its frescos The refined and welcoming atmosphere of the rooms, 32 in all, amongst Superior, De Luxe, Juinor Suites and an Executive Junior Suite, along with another 9 rooms created from a noble palace giving onto the Piazza del Popolo, transforms our guests' stay in a moment of exclusive relax. All the furnishing has been attended to in the slightest detail and all the rooms, although equipped with all comforts, have remained faithful to the palace's style with its fabrics and its frescos. “La sala della Caccia”, perfectly equipped, together with the two court-yards, offers the possibility of holding meetings, small and large, and banquets in an unforgettable atmosphere. Moreover, at Palazzo Guiderocchi, alongside with the most traditional hospitality, are the flavours of the typical regional cuisine expertly reappraised thanks to highly researched international gastronomic suggestions. The cellars of the Palace always offer a generous choice of the most prestigious labels and the most intense fragrances

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