Euro 2012 in Ukraine – the final analysis

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on TumblrShare on StumbleUponShare on RedditEmail this to someone

Fireworks erupt above Kiev’s Olympiyskiy (Olympic) Stadium to conclude the 2012 European Football Championship – Photo By GLEB GARANICH/REUTERS

THE sport and, of course, the party that was Euro 2012 is over.

Euro 2012 kicked off in Warsaw, Poland and came to an end three weeks later in Kiev, Ukraine on Sunday. The final match for the European Football Championship title saw Spain rightfully claim the title of best team in Europe (and the world) in a 4-0 drubbing of Italy at Olympiyskiy Stadium.

Now, comes the dissection of the tournament.

It was the largest event to be hosted in Eastern Europe since the 1980 Moscow Olympics. Much has changed since then, the “Iron Curtain” fell, the map of Europe has been redrawn several times, what hasn’t changed is traditional East/West bias.

Months of warnings, perpetuated by the British and European media, proved groundless and largely overblown with the tournament hailed as a success.

The criticism of Ukraine was particularly harsh. Mass media alleged Ukraine’s hosting of the Euro 2012 would be marred by racist violence and organizational chaos.

Instead, Ukraine is enjoying the success of an event that has, for now at least, transformed its image.

Booked.net has followed the championship since it was in its’ preparation stages, here’s our thoughts.

Read More

Last-minute Euro 2012 hotel booking a lottery

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on TumblrShare on StumbleUponShare on RedditEmail this to someone

ENGLAND’S progression to the quarter-finals of Euro 2012 has led to an army of Lions fans desperately trying to get to Ukraine, but accommodation is a “lottery” Booked.net says.

Airlines are heavily booked and competition for accommodation among the 500,000 foreign fans expected in the Ukrainian capital Kiev is fierce.

England next plays Italy in the knock-out phase of the UEFA European Football Championship at Kiev’s Olympiysky Stadium on Sunday, June 24.

According to online reservation website http://www.booked.net/ there are rooms available in the city if fans act fast.

Booked.net chief communications officer Jared Morgan said a quick search of the site’s data bases revealed a handful of rooms were available in the city in the lead-up to Sunday’s quarter final.

“Admittedly, it’s a lottery, my guess is last minute fans are simply looking for a bed for the night,” he said. “So, if location isn’t an issue, then by all means take the gamble.”

Read More

Booked.net making headlines

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on TumblrShare on StumbleUponShare on RedditEmail this to someone

WEBSITE Booked.net is in the news, quoted in this story from Interfax-Ukraine released on global newswires two days ago.

Popov: Euro 2012 guests to book hotel rooms online

2 days ago at 11:19 | Interfax-Ukraine

By the end of 2011, fans will be able to book a hotel room for the Euro 2012 European Football Championship on the websites of cities that will host the championship, the press service of Kyiv City State Administration reported, with reference to the administration’s head, Oleksandr Popov.

As of today, some 6,119 rooms have been booked in Kyiv for fans and the UEFA family.

According to Popov, it is planned to open four hotels in Kyiv by the end of 2011, and reconstruction and construction of four more hotels will be finished by the beginning of the tournament. In addition, 25,000 beds have been contracted for fans, Popov said.

He added that an operator for online booking and the accommodation of fans was selected via an open competition. He did not name the company.

At the same time, a press release from the booked.net hotel booking network reads that most room booking systems in hotels in the cities that will host Euro 2012 have not been launched yet.

Read More

The world will be watching Ukraine – Euro 2012

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestShare on TumblrShare on StumbleUponShare on RedditEmail this to someone

IT is a nation commonly associated with hot women, Chernobyl and political upheaval. Yet, after 20 years as a state, the world still doesn’t know much more about Ukraine, but this is a country poised to emerge onto the world’s stage for Euro 2012.

The massive scale of the redeveloped Kyiv Olimpiysky Stadium. Click for larger image. Photos by Alexander Iashchuk

In April 2007, Ukraine and Poland were announced as co-hosts of the 2012 UEFA European Football Championship, becoming the easternmost host nations in the European Championship’s 14-year history.

The massive initial celebrations were tempered by the fact both nations had to move fast to bring stadiums up to scratch as the eyes of Europe and much of the football-watching world looked to them to see if they were up to the challenge of hosting the coveted tournament.

Fast-forward three years and it seems both nations are more than capable of meeting the test – less than a year out from the beginning of Euro 2012.

Read More